{"id":3552,"date":"2021-08-20T17:30:38","date_gmt":"2021-08-20T15:30:38","guid":{"rendered":"https:\/\/dev.atisa.es\/bae\/?p=3552"},"modified":"2024-10-23T13:01:10","modified_gmt":"2024-10-23T11:01:10","slug":"marketing-5-0","status":"publish","type":"post","link":"https:\/\/dev.atisa.es\/bae\/tiempo-libre\/el-rincon-de-las-letras\/marketing-5-0\/","title":{"rendered":"Marketing 5.0. Tecnolog\u00eda para la humanidad"},"content":{"rendered":"<p>El <strong><em>marketing<\/em> 5.0<\/strong> es, por definici\u00f3n, la <strong>aplicaci\u00f3n de tecnolog\u00edas que imitan al ser humano para crear, comunicar, ofrecer y mejorar el valor<\/strong> a lo largo del recorrido del cliente. Se trata de un <em>marketing<\/em> que acerca las marcas a los consumidores creando un di\u00e1logo en tiempo real oblig\u00e1ndolas a <strong>proteger y preservar su n\u00facleo humano<\/strong>, lo que las hace \u00fanicas y las conecta realmente con la gente. Esta evoluci\u00f3n las obliga a utilizar <strong>herramientas para un bien mayor, inspirar a los consumidores y hacer del mundo un lugar mejor<\/strong>.<\/p>\n<p>Ante este panorama llega <strong><em>Marketing<\/em> 5.0<\/strong>, el \u00faltimo libro de <strong>Kotler<\/strong> publicado para responder al reto m\u00e1s urgente al que se enfrenta todo profesional del <em>marketing<\/em>: <strong>c\u00f3mo combinar<\/strong> el disruptivo <strong>progreso tecnol\u00f3gico<\/strong> con los <strong>cambios en el comportamiento de los consumidores<\/strong>, las <strong>diferencias generacionales<\/strong> y los nuevos modelos de negocio que fusionan la<strong> realidad f\u00edsica y la digital<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es la aplicaci\u00f3n de tecnolog\u00edas que imitan al ser humano para crear, comunicar, ofrecer y mejorar el valor.<\/p>\n","protected":false},"author":6,"featured_media":3555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[49],"class_list":["post-3552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-rincon-de-las-letras","tag-bae-210"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/posts\/3552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/comments?post=3552"}],"version-history":[{"count":5,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/posts\/3552\/revisions"}],"predecessor-version":[{"id":4278,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/posts\/3552\/revisions\/4278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/media\/3555"}],"wp:attachment":[{"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/media?parent=3552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/categories?post=3552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.atisa.es\/bae\/wp-json\/wp\/v2\/tags?post=3552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}